Make money with your blog, every blogger secretly dreams of it, right? Write a little for your pleasure and then get rich asleep. Fantastic! The chance that you will become a millionaire is of course very small. But still, you can usually earn some pocket money with your blog in a fairly accessible way. Certainly, if you have a nice niche and/or interesting visitor numbers
Make money with your blog
I mainly focus on WordPress, because I have little knowledge of other CMS systems. That is why many tips apply to WordPress in particular. Of course, it applies to all of the options below; the more visitors you have, the more you can earn/ask for.
The easiest and most accessible way to start earning with blogging is to place Google Adsense banners on your blog. For example at the top of your blog, right next to your logo (a leaderboard) or in the sidebar of your site. All you have to do is create an account with Google Adsense and create a banner.
You then paste the code into a text widget in your sidebar. If you want to place a banner at the leaderboard position, it must be possible in your theme (often it is in your theme options or there is widget space in the header). The AdSense banner in the sidebar on howtopit.com provides me (from September to December) with a few hundred euros each month. You can also use banners from brands or web shops that you find fit well with your blog. You can read more about that at affiliate marketing.
Premium or hosted banners
AdSense automatically delivers banners for your blog, without you having to do anything. But of course, you can also sell advertisements and banners yourself. This is often called a hosted or premium banner.
There are all kinds of WordPress plugins with which you can easily host a banner yourself and even let the banners rotate (if you have multiple providers), for example, AdRotate and AdManager. Check for example this article with a multitude of useful plugins. Many themes nowadays also have special widgets, with which you can easily put an advertiser’s banner in your sidebar.
Advertorials & sponsored articles
An advertorial is very interesting for many parties; they are given an entire blog post the opportunity to promote their own brand, company, product or service. It is so neat to indicate to your visitors that your article contains sponsored content.
You can choose to have advertisers deliver the content (text + royalty-free images). Or you offer to write the text yourself. At Christmaholic I offer both options. Do they want me to write the text? Then I request an extra fee for that. The same applies if they want me to take pictures for the sponsored article.
What is important here is to be cautious about naming the advertorial as such. Google is increasingly punishing pages that contain terms such as ‘sponsored’, ‘promoted’ and ‘advertorial’; and that is bad for both your page rank and that of your advertiser. I, therefore, use the term ‘collaboration’ or ‘in collaboration with’ on howtopit.com.
Make money with links to web shops that you place in your blogs; we call that affiliate marketing. It is hard work to figure out which brand is affiliated with which party. For example, make an Excel file of the web shops that are of interest to you and the associated affiliate network and register everywhere.
Some web shops have their own affiliate programs. For example, sign up as a partner at Bol.com and as an affiliate with Managementboek (if that is relevant for your blog). If you place a link to Bol.com or to another webshop, you can get it through the ‘link generator’ of the relevant affiliate program. This allows the software to measure which people make a purchase through your blog.
If that happens, you will earn a percentage of the purchase amount. It takes a little extra work, but then you also have something. You write the articles anyway, those five minutes of extra work can earn you money that you would not otherwise receive. And you can even earn a few years later, I know from experience. Definitely worth it! In addition to text links, you can also put affiliate banners on your website, in the same way as with AdSense banners.
With win promotions, you do not immediately earn money, but in the end, it can yield a lot. You can request a small administrative contribution, for the time you spend in writing a nice article about the brand that makes the price available. Such an article with a giveaway (and all the social media updates that you dedicate to it) does indeed have promotional value, there are links (SEO) and there is considerable talk about the brand or product.
On howtopit.com the giveaway articles are usually in the list of best-read blogs. That means that win promotions give you extra visitors and extra engagement. And that pays for itself in the other promotions that you use (such as your banners for such a promotion article). Incidentally, I do not ask for compensation for the win campaigns, only an extra copy of the prize to be won for myself if I have to put it on the photo. And I notice that companies with which you organize a competition sometimes come back to take an advertisement later!
Shop reports & reviews
Do you have a blog about beauty, fashion, about gadgets, living, or gifts? Many blogs are perfect for writing reviews and you can ask for a (small) fee for that. And how about visiting a store, writing your own report about it (with photos and video).
Want to know more about business blogging? Read my free ebook with more than 40 tips for writing catchy content blog articles.
Paid content or your own shop
I myself have little experience with it, but I often hear from experience experts that you earn the most on your own products. Think of an online video course, a white paper or ebook. Offer this content at a low rate and your counter will increase. Of course, you have to promote this paid content in your blog. Since 2017 I have been selling digital downloads through my Etsy shop.
Having your own shop where you sell products is also a way to earn money from your blog. Of course, this means that you have to link payment options to your website. iDeal and Paypal for example. Fortunately, there are also handy plugins for that, such as WooCommerce.
There is also a piece of administration, it is useful to at least be registered with the Chamber of Commerce and, if you are not handy with numbers/money, to have an accountant at your disposal. With your own webshop you naturally also spend time and money packing and sending and you need storage space.
Do you know other ways to earn a little extra as a blogger or do you have experiences with one of the above tactics? I like to read about it!