CES 2021, the largest electronics show, begins

This year the event will be held in a completely virtual format. Covid tech is the hot trend among startups and multinationals.

CES 2021
CES 2021

The 2021 edition of the Consumer Electronics Show (CES), the largest annual consumer electronics show, kicked off on Monday in a completely virtual format, away from the casinos of Las Vegas, the city that traditionally hosts it.

South Korean giant Samsung, Chinese TV maker Hisense, and German Bosch opened the massive event with press conferences on their latest products for everyday home life.

After a year of pandemic, the great technology fair must take on the challenge of continuing to be a meeting place, without stands or restaurants.

The CES website rehearses formulas such as debates in this edition and certain events will be broadcast live, including for the general public.

The participants present their electronic novelties and inventions from their respective places in the world, so this time they invested in their communication to stand out.

But they are much less numerous than in previous years: about 1,800 exhibitors are registered, compared to 4,000 in the 2020 edition.

Start-ups and multinationals have planned to focus on the added value of their products in times of pandemic, both for companies and individuals.

After the “health tech” (health technology), very present in the last edition, this time it is the “covid tech” that is in fashion, with connected thermometers and disinfectant robots for offices and other public places.

“Items that were considered fun last year, like personal air purifiers, will be taken a lot more seriously this year,” says independent analyst Richard Windsor, author of the Radio Free Mobile blog.

The first day is dedicated to the press. Starting Tuesday, viewers will be able to click on the virtual booths to view presentation videos and engage in conversations.

Some of the most anticipated marketing events will take place anyway, but online. Among others, Audi will launch its electric sports car and LG will show a large curved screen for video game enthusiasts.

The Consumer Technology Association (CTA), which organizes the fair, expects to attract around 100,000 attendees.